Bonjour, 

I'm Guillaume, French by origin, ended up in Stockholm, Sweden and never looked back.
I'm one of those hard-to-categorize designers. My roots are in Industrial Design, but over 10 years across consultancies and in-house studios, I've come to care just as much about the whole story a product tells as the object itself. I'm drawn to projects where industrial design, brand and experience are part of the same conversation.

Over the years I've shaped award  winning products for companies of all scale and worked with brands that range from Porsche and Huawei to Ikea and Decathlon. Today I'm a Lead Designer at Husqvarna, and on the side, I take on occasional projects through studioguide ✳ my small independent practice when the work feels right.

✳ Website update in progress

Based in Sweden,
Collaborate Worlwide.

• Available for freelance •
studioguide@gmail.com

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