Lead Industrial Designer
Stockholm, Sweden
studioguide.se@gmail.com
— Artifacts
A collection of work, thoughts & experiments that didn't make it to front page. From quick contributions to longer explorations, a mix of dated, raw, or bold pieces. A quiet corner for more of my projects, sketches, and stray ideas that I think hold something worth sharing for those curious about the backstories behind the projects.
Cowboy
Agency / Propeller - Sweden
2020
Role: Senior Designer
Pontus Edman - Designer
Viktor Berglin - Sr Design Engineer
Propeller Design AB
Propeller has designed the first cowboy bike back in 2017. During my time at Propeller in 2020, the swedish studio was continuing their effort with the next generation of the e-bike Belgian brand.
— Building on the legacy and on the strong foundations, I helped the core team, sketching on few parts of the bike such as the cockpit, pedals, handles and accessories details.

Husqvarna Construction
In house / Sweden
2019
Design Lead

Designing the little sister —
Despite differing in technical requirements and ergonomics, we managed to bring the main design cues from its counterpart version, ensuring that both models feel like part of a cohesive family. The design language used across these models— baseline for future ones— has created a consistent visual and functional identity for Husqvarna's core drill range, communicating precision, reliability, and ease of use.

Husqvarna Construction
In house / Sweden
2019
Design Lead
Husqvarna Drill – Handheld
I was tasked with revamping a handheld drill for lighter applications like ventilation, plumbing, and electrical outlets, shortly after designing a larger stand-mounted version. We had to integrate a strict new engineering layout that enhances performance without compromising the robustness and unmatched reliability of the previous machine. As the design representant, I naturally carried over the design language of its larger counterpart while addressing all the engineering and manufacturability constraints from the technical package. My goal was to ensure the same level of ergonomic excellence, durability, and intuitiveness that users have come to expect from our products. Professionals have now praised its lightweight, ergonomic D-handle, which provides excellent control and minimizes fatigue—resulting in a tool that honors its trusted heritage while evolving to meet the demands of today’s industry.
Anders Erestam, Engineering Lead
Gustav Landberg, Brand Design Manager
Håkan Pizani, Global Product Manager

Husqvarna Construction
In house / Sweden
2019
Design Lead

Designing the little sister —
Despite differing in technical requirements and ergonomics, we managed to bring the main design cues from its counterpart version, ensuring that both models feel like part of a cohesive family. The design language used across these models— also the baseline for future ones— has created a consistent visual and functional identity for Husqvarna's drill range, communicating precision, reliability, and ease of use.



The design results from a thorough ergonomic study. This hand drill is heavy, constrained by a cable, and requires constant pressure to operate—making it hard to maneuver. I designed a large, comfortable handle to fit various hand sizes, offering a secure grip and reducing fatigue over extended use.


Client— frog
Status— Concept, Tested
2016
Frog VR Museum
Immersive Storytelling through VR.
Together with my former colleague— Mathias Mouchard — we set out to explore VR technology as a way to unlock new business opportunities for frog.
Our goal was to create an immersive platform where we could showcase our latest projects—whether real products or prototypes that never made it to market—and push the boundaries of how we present our work.
The motivation behind this was that some of our products were sometimes too large, unique, or exclusive to be experienced by potential clients in their full blown context. By placing these designs in their natural environments and adding contextual storytelling, we could bring them to life—telling a complete story that allows clients to fully understand each product’s value and potential.
Team
Mathias Mouchard, Interaction Designer

Experience Design, Interaction Design
Agency / Germany
2017
Design Lead

Convincing in the virtual world —
We wanted to transform the way we present our design. Browsing projects, access in-depth insights, and see products in their full context—whether in a factory, an operating room, or inside an airplane, The experience goes beyond static presentations, allowing users to move freely around products, interact with details, and explore every angle as if they were physically there.
A gateway to studio culture —
As the platform evolved, we wanted to offer more than just product showcases. We wanted to create a deeper connection between our work and the people behind it—a full representation of frog’s culture. To achieve this, we dedicated half of the space to showcasing our studios worldwide. Imagine bringing clients into these virtual spaces, where they can not only explore our work but also immerse themselves in the culture of our global studios. They can engage with teams, discuss future projects, and even sign contracts—all within a digital world crafted by the local teams themselves.


Each studio could create its own custom-built environment, featuring portraits, bios, props, and mini-experiences that reflect its unique mindset. More than just a product showcase, it is an immersive representation of frog’s culture, diversity and innovation.
Concept exploration —
VR lens to seamlessly place products in their real-world context, enhancing storytelling.
Self Initiated Project— frog
Status— Concept
2016
Frog Passport
During my time at Frog, I initiated and led this program as part of the internal “frogLabs” program—an initiative encouraging passion projects and cross-disciplinary collaboration.
The idea was sparked by gaps I noticed in our onboarding process and internal knowledge-sharing tools. I proposed a concept that would merge our physical and digital capabilities to create a fictional, disclosure-free case study that could better showcase our strategic offer to potential clients.
I led the project both creatively and operationally—exploring future scenarios, shaping the narrative, and crafting the final output alongside a talented team across industrial design, strategy, visual and interaction design.
Team
Mariuz Goretzka, Visual Design
Dieter Schwarz, Mechanical Design
Janis, Anton, Ezgi, Peter — Frog Munich.

Industrial Design, Interaction Design
Agency / Germany
2016
Designer&Project Lead

Client— IKEA
Status— Released
2015
Trådfri
In 2015 Ikea came to frog to enter the market of connected homes. I had the chance to be part of this game changing program. I have been a small part of the process, but did help in the industrial design and testing phase of the program.n.
Team
Mariuz Goretzka, Visual Design
Dieter Schwarz, Mechanical Design
Janis, Anton, Ezgi, Peter — Frog Munich.

Industrial Design, Interaction Design
Agency / Germany
2015
Junior designer



The concept phase was inspired by tent designs, exploring how similar “push-pin” mounting systems could offer quick deployment and compact storage.
Through rapid prototyping, we quickly realized the initial frame was too cumbersome to set up, leading us to pivot toward a more intuitive foldable pole system.
My sketch work focused on ideas around net tension, structural stability, transportability, and ease of storage. use.
Client— Bionym
Status— Released
2013
Junior Designer
Nymi Band
In 2013, Canadian startup Bionym introduced a bold new vision for biometric security. The idea was simple but groundbreaking: your electrocardiogram (ECG) is as unique as a fingerprint—why not use it to authenticate your identity?
The result was the Nymi Band, the world’s first wearable that recognizes your heartbeat to securely unlock devices, doors, or even your car—no passwords or pins required.
Bionym partnered with Carbon Design Group to develop the product vision, UX, and form factor. As a junior designer I joined the Carbon team working closely on concept development, sketching form studies, proposing ergonomic directions, and exploring interaction flows.
Team
Peter Bristol, Creative Director
Joe Sullivan, Senior Industrial Designer
Paul Buckley, Electrical & Software Engineer
— & Carbon Design Seattle.

Industrial Design
Agency / USA
2013
Junior designer

The Nymi Band was the world’s first wearable authenticator to verify identity through a person’s unique heartbeat. By turning the cardiac rhythm into a seamless key, it provided passwordless access to devices, doors or applications like secure payments, while eliminating the friction of traditional logins and PINs.


Every person has a unique cardiac rhythm, and Bionym’s "HeartID" was the first biometric technology to use it for authentication. Unlike fingerprints or facial scans that need to be repeated, your heartbeat is continuous, making identification seamless. Once verified, the Nymi Band keeps you authenticated as long as it’s worn and deactivates instantly when removed. Even under stress or exercise, ECG pattern remains stable. With only its frequency changing it allows the system to tolerate variations and adapt over time.

The Core module houses two electrodes, on top and underside, against the wrist. Touching the top plate, completes a loop circuit through the body that captures the user’s unique ECG and verifies it against a registered profile while BLE, NFC, and motion sensors enable secure communication with devices and systems.
Being a digital wallet, it was designed to be discreet and avoid calling attention. With no screens or buttons, it blends into daily life, using only subtle vibrations and light feedback to signal the user.

My role was to generate a wide range of concept sketches and support the team in exploring solutions for both design and engineering, bouncing ideas within the team to help converge on the most refined direction. Designing this product presented some unique challenges. As a security device, it had to be discreet and couldn’t look like the wave of fitness trackers becoming fashion accessories at the time. The technology package also had to be compact enough to sit comfortably on the wrist for all-day wear, without bulk or compromise.
Architecture & interactions — From the start, we explored the band’s architecture as much as the interface.
The clasp system wasn’t just about fastening; it was part of the circuit that made authentication possible. Touch interaction drove the design: a single finger on the top plate completes the loop and verifies the user, supported by subtle haptics and a minimal LED array for confirmation.
Quick mockups and user tests helped us discard awkward gestures and refine the design. The UX decisions directly shaped the form, ensuring that every interaction felt natural and unobtrusive to the wearer.
The chosen direction : the clasp
also built on the principle of dual purpose to reinforced this simplicity. The metal electrodes weren’t just functional—they also acted as the main visual identity of the band. On top, the electrode became a branding element and clear touchpoint; underneath, the clasp doubled as the second electrode while providing secure adjustment.
Dual-purpose details reinforced this simplicity: the top electrode acted as both brand marker and activator, while the clasp doubled as the second electrode and adjustment feature.
This solution kept the object visually calm while embedding the technology seamlessly into recognizable design features.


The hardest part has been to reduce the footprint. The need for discretion also meant fitting all the technology into the slimmest possible package. While the layout remained fairly conventional, the way the band wrapped around and overlapped the core gave it a distinct identity.

September 2013, the product announcement and pre-order campaign generated some buzz as a pioneer in wearable biometrics. Reviews praised its reliability, user-friendly design, and innovative promise to replace passwords. That first release helped them build credibility in the security sector, enabling pilots like the MasterCard biometric payment program.
Developer kits were also made available to create an ecosystem and prove out applications. But the consumer launch never materialized as the market quickly became dominated with fitness and lifestyle brands.
Bionym's pivot to enterprise and industrial applications was a natural evolution, where secure and seamless authentication could have a more direct impact. Today, Nymi continues to lead in biometric authentication, expanding use across industrial IoT, pharma, and beyond.
Credits—
Sketches and renderings by me,
Product photography by Nymi,
Final design & 3D development by Carbon.
Client— Decathlon
Status— Released
2012
Intern
Decathlon Speednet
In 2012, Decathlon set out to bring the spirit of its popular "Rollnet" table tennis net to the world of tennis. The promise was to offer a foldable net that could be set up in under 20 seconds, making tennis accessible anywhere.
As an intern in the racket sports brand, I joined the early concept and validation phases of the project. Working with my mentor, I contributed fresh ideas through ideation sketching, creative workshops, and hands-on mockups. While I left before the final design phase, it has been rewarding to have worked on a product that remains on the market over a decade later.
Team
Johan Guerizec, Design Lead
Joel Triboult, Product Engineer
Antoine Vanhabost, Design Engineer
Decathlon in house team (MKNIX), Mechanical Development

Decathlon - Artengo
In house / France
2012
Intern
Designed for families and tennis instructors, the foldable frame sets up in seconds—no extra parts, no assembly. The adjustable strap lets you fine-tune the height for kids or adults, wherever you play.








The concept phase was inspired by tent designs, exploring how similar “push-pin” mounting systems could offer quick deployment and compact storage.
Through rapid prototyping, we quickly realized the initial frame was too cumbersome to set up, leading us to pivot toward a more intuitive foldable system.
Creative Process — I contributed to the early creative workshops, supporting the team with ideas & concept that helped define the final product direction.
My work focused on exploring solutions such as net tension, structural stability, transportability, and ease of use through rapid sketching and mockups.
While I was not involved in the final design & detailing, my early sketch work was used to shape the outdoor racket included in the kit, designed for fun, low-maintenance play.


Credits—
Product Photography & Video by Decathlon
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